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Golf News: - Posted 24th December 1997

Hennessy pull out of European Women's tour

London - The European Women's Tour, who have lost main sponsors American Express, have suffered another setback with the withdrawal of the prestigious Hennessy Cup tournament.

The Hennessy, regarded by the top players as a major event on their Tour, has run for 13 years, but the Hennessy Company have decided to review their marketing strategy and redirect funds towards new horizons.

"We have a long association with golf, but feel that at present the return on our costs are not justified," said a company spokesman.

Four former US Open champions have won the Hennessy Cup, including Laura Davies, who triumphed in Cologne, Germany, this year.