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Golf News: - Posted 7th October 1998

Golf moves down the social ladder, but spending hits 1 million a day

London - Golf has now officially moved into the working classes according to Mintel, the market research company. Golfers tagged as lower middle classes by market researchers can be found more on the fairways of Britain on Saturday mornings than those higher up the social bracket.

The Mintel report, released today in London shows the AB category are now less likely to play golf than the C2s. Even so golf still has a silver lining with the sport now worth more money than ever before. According to figures in the report enthusiasts are currently spending 1 million a day on bags, designer clothing and clubs.

Figures published by Mintel found that the proportion of AB men who are regular golfers has dropped from 19 per cent in 1992 to 16 per cent this year. Less exclusive groups are teeing off in greater numbers than ever before.