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PGA Tour Partners With LiFizz Effervescent Vitamins

PONTE VEDRA BEACH, Fla. -- Brause Health, Inc., a vitamin company of which PGA TOUR member Jesper Parnevik is founder and chairman, has signed an agreement making the company’s LiFizz Effervescent Vitamins the “Official Vitamin and Mineral Supplement of the PGA Tour and Senior PGA Tour.”

LiFizz offers a complete line of effervescent vitamin and mineral products in different flavors for children and adults.

Although effervescent vitamins have been available in Europe for more than 20 years, Brause Health was the first to bring effervescent vitamins into the United States.

“I have always enjoyed effervescent vitamins and I wanted my children to have the same health benefits and ease of consumption from the vitamins that I had growing up,” said Parnevik, a native of Sweden.

“As athletes, PGA Tour and Senior PGA Tour members have become increasingly focused on proper diet and nutrition,” said Tom Wade, PGA Tour Senior Vice President of Corporate Marketing and Business Development. “LiFizz will help meet that need for our players through its line of products,”

Distribution of LiFizz in the United States started three months ago and it already is available in more than 2,000 health, chain drug, supermarket and mass-market stores.