US
Tour players get wired
Other than their clubs, the most
important piece of equipment golfers take on tour these days may be a computer
aimed at making life easier for these independent contractors.
John Cook uses it to commit to tournaments.
Phil Mickelson spends time on aeroplanes checking out the best restaurants in
the city where he is going. Lanny Wadkins has an idea whether to expect rain
or shine before he even arrives at an event.
And all of the nearly 200 players
connected through "PGA Tour Links" no longer need a meeting with commissioner
Tim Finchem to air their complaints, just the push of a button on their IBM ThinkPad.
"That's one of the more interesting
things in this system," commissioner Tim Finchem said. "I'm not sure I agree
with that, but we are getting good volume."
PGA Tour Links grew out of the tour's
10-year extension with IBM as one of its corporate sponsors. IBM has been in
charge of the elaborate scoring system since 1993, and Finchem was interested
in taking technology to the players.
"We started to focus on the question
how we might use new technologies to impact not just the business lives of our
players, but also the ability to communicate effectively with our membership
and our players," Finchem said.
Two years of research was followed
by about six months of testing with a core group of 20 players representing a
wide range of computer expertise, from Generation X to Generation Smith-Corona.
In January, the tour and IBM began
rolling out the program by giving a Thinkpad to every exempt player on tour.
Finchem wants the Senior Tour players to be linked by next year.
"One of the things we are proudest
of is we are the first major sport that has been able to Internet-connect to
all of our players," Finchem said.
Perhaps no other sport needs that
as much as the PGA Tour.
Finchem prefers to call his players
independent contractors, which they are. They keep their own schedules, play
when and where they want (provided they qualify for the stronger events), sign
their own deals and pay their own way.
The only mandatory "team meeting"
all year is at The Players Championship. No one gets fined for showing up late,
or not showing up at all.
"We don't always have the players
in one place," Finchem said. ``This opens up a whole range of new communication
benefits."
Tour officials say 90 percent of
the players are logging on to the "Links" for about an hour a day.
"I knew very little about computers
before this program," Billy Andrade said. "I think it's fantastic. Now, after
finishing a round, instead of turning on the TV, I go online and read my hometown
paper (The Providence Journal)."
Finchem says about 30 percent of
the players are entering tournaments through Tour Links instead of by phone,
but the potential applications are limitless.
Players can check their stock performances
or check their ranking for greens in regulation. They can check their position
on the money list or the world ranking, sign up for day care or for a courtesy
car.
From Finchem's standpoint, perhaps
the most valuable aspect is communications.
Long before the ThinkPads arrived,
the tour distributed a "green sheet" each week that informed players of such
things as changes in the course setup, purse distribution in pro-ams and where
the next players' meeting would take place.
Now, that information is available
as soon as a player logs on to Tour Links.
Eventually, Finchem says he will
be able to poll players on any number of issues -- such as whether the Stadium
Course on the TPC at Sawgrass was too difficult or the voting for player of the
year.
Cook was one of those players with
limited computer knowledge. His only experience was in college, when he used
program cards and tried to get through the stack "without blowing the computer
up."
"I thought that I would get it and
then it would just kind of go away like a lot of other stuff I get," he said
of Tour Links. "But it really started to intrigue me."
Cook keeps tabs on his stocks and
his statistics, and he rarely gets through a day without checking the Ohio State
Web site.
"The only problems we can see is
for guys that have early tee times," Cook said. "You get on after dinner and
by the time you know it, it's midnight and you've got to be up at 5 a.m. That's
the only drawback."
Particularly helpful for Cook is
the fact he is one of four player-directors on the board.
"I don't want to be out trying to
win a golf tournament and talking about issues," he said. "Hopefully, they have
my e-mail address and they can write to me right away."