Nikki Beach Expands
WITH LUXURY HOTEL & RESORT DIVISION
A JOINT VENTURE IS DEVELOPING THE CONCEPT IN
EUROPE, THE MIDDLE EAST & AFRICA
Mr Jihad El Khoury, formerly chairman of the Hotel Don Carlos Beach & Golf Resort,
and Nikki Beach in Marbella is pleased to announce the creation of a joint venture
company with the newly launched Nikki Beach Hotels & Resorts.
The creation of this joint venture marks an exciting new step in the worldwide build up of
the Nikki Beach Hotel brand and will mean the development of up to 10 hotels and
beach clubs in 9 countries over the next 7 years, in parallel with a significant number of
similar projects undertaken directly by the Miami based company, in new locations in the
USA and around the world.
Known worldwide as The Sexiest Place on Earth, moving into the hotel sector is a
natural progression for the Nikki Beach luxury brand which offers its customers not only
a unique beach club experience, but also total immersion in a cool and glamorous
lifestyle with Nikki Music, Nikki Clothing, Nikki Furniture, Nikki News, Nikki VIP cards and
Nikki Style magazine.
The international beach club brand was launched in Miami by entertainment
entrepreneurs Jack & Lucia Penrod and Eric Omores and has just celebrated a
fabulously successful 10 years. The winning formula has been repeated in Marbella, St.
Tropez, St. Barths, Hollywood, Sardinia, Puerto Vallarta and Cabo San Lucas and New
York, among others, and the trend-setting brand knows no bounds
As Jack Penrod states, “People who love Nikki Beach didn’t have a cool place to stay
while visiting our beach club locations. We are now filling that void by offering a
complete turnkey service. It makes sense to offer our valued customers the complete
Nikki Beach luxury lifestyle experience.
Marbella Base for Nikki Beach Hotel & Resort Division
Pioneering the ground-breaking Nikki Beach Hotels & Resorts in Europe is Jihad El
Khoury, voted Marbella Businessman of the Year in 2006 for the hugely successful
development and repositioning of Marbella’s emblematic Don Carlos Beach & Golf
Resort and Nikki Beach Marbella, leading to the record-breaking sale of the property last
Also collaborating in the hotel venture is partner Sary Arab, formerly Director of
Business Development of the Don Carlos Beach & Golf Resort, and designer Gregory
Gatserelia from Gatserelia Design, who will be heading the design and
The new company will be developing Nikki Beach Hotels, beach clubs and mixed-use
developments in exclusivity in leading locations in Spain, Greece, Morocco, Egypt,
Dubai, Turkey, Croatia, Lebanon and Cyprus. To fund this ambitious expansion plan, it is
in the process of raising a total of 350 million euros, of which 100 million is in private
equity, and the remainder funded by banks.
Drawing on the philosophy of the Nikki Beach clubs worldwide, the design of the
contemporary hotels captures the essence of the leading beach club brand, by cleverly
blending interior and exterior living areas, diaphanous spaces, a neutral colour palate
with state-of-the art facilities, The villa style guest rooms feature an oversized mini bar
stocked with champagne, wine and spirits, a cigar box and 50” plasma screens, amongst
other unique features.
Catering to the ultra-VIP, jet-set crowd, Nikki Beach Hotels & Resorts will offer
an exclusive range of 6-star services including reception at the airport by a Nikki Beach
hostess, in-room check-in and check-out services; private butler service, 24-hour
concierge service, VIP Ultra Lounge, personalized in-room music selection, round the
clock maid service and a pillow menu.
The hotel concept will be developed boutique style, with properties of just 30-90
exclusive suites, featuring a timeless and sustainable luxury design subtly adapted with
key architectural details of each particular country. Water features will abound, and
rooms will be a minimum of 70 m2. Some of the hotels will be condo-style, allowing
developers to market high-end properties to affluent buyers.
The First Nikki Beach Hotel in Europe
Ibiza is the chosen location for the first Nikki Beach Hotel in Europe. “ The Balearic island –
famous for being many a celebrity’s secret hideaway – is the ideal location for the new brand,”
comments Mr. El Khoury who confirms that an existing 40 suite hotel has been acquired and will
be completely redesigned to the brand’s standards before opening its doors in Summer 2008.
The Nikki Beach Hotel & Resort concept will follow on in a series of trend-setting locations, with
Mykonos, Dubai, Marbella and Turkey among the first openings around the world.
As Mr El Khoury affirms, “I believe that our concept will be instrumental in shaping the emerging
6 star hotel market – a growing segment powered by the ultra rich, ultra sophisticated client who
is extremely demanding but willing to pay premium rates to receive outstanding quality.” Mr
El Khoury goes on to say, “ Part of the added value of our concept with be world-class
entertainment – a major part of the guest experience, although at this stage, further details cannot